The #1 2019 SEO Guide Book

Google SEO Trends 2019
Search engines are becoming ever more intelligent. Google is now answering more queries directly on the results web pages and the number of voice-activated search queries is certainly increasing. Website operators are worried that this could drastically switch their optimization strategy.

For this reason, we have compiled the next overview with the important best SEO and procedures trends 2019.



1. Featured Snippets
If you look at the internet search engine result pages (SEPRS) today, you notice they have obtained a complete large amount of “competition”. On the one hand, AdWords advertisements take up a lot of space in commercial search queries. Depending on the kind of search query, shopping advertisements with photos or a block of four places with text ads are also placed in front of the organic search results.

Your additional “competitors” for the very best rankings are:

Local Packs
Knowledge Graph
Featured Snippets
“People Also Ask” Boxes
Google News
Google Images
Youtube Video Pack
Is an example for a featured snippet Here. In this case, the image on the snippet originates from a different website compared to the one supplying the text.

Featured Snippets will continue to play an essential role in 2019. They fulfill the user’s need for simple answers to a question. The displayed excerpts come from websites that Google interprets as ideal for answering the user’s question.

Nevertheless, it remains to be seen how Google handles the standing of the pages used. Google has started to create a knowledge graph for most queries currently, using data from Wikipedia to take action. In the English-speaking world, Google is ahead when it comes to answering questions far. This is where the search engine shows its “People Therefore Ask” Boxes, which can be clicked by users directly.

Practical tip: In 2019 it'll be even more difficult to be visible in the top positions of the SERPs. For the optimization of your site, you need to be even more strategic about which goals you wish to accomplish and which are achievable.

If you would like to be top-ranked with your articles in Featured Snippets, especially when it involves knowledge questions, consider putting issue & answer sequences on the page. Tables with organized information can also provide a listing above the organic outcomes. Even if the competition for the very best positions shall are more fierce, with regard to featured snippets, “smaller” sites likewise have a good chance of high rankings if indeed they provide well-structured answers that Google may use.

So in 2019, you should increasingly consider what your target group wants to understand when searching the web or what they would like to cover with their search. The more this want is met by you with your content, the better your ranking chances will be.

2. Structured data becomes even more important
With the evolution of SERPs, Google is accessing a lot more data material. Today, Google can create its own meaningful meta-descriptions from existing content material also. In addition, the search engine huge uses organized data to create rich snippets. Because the available space has become smaller because of a noticeable transformation in the arrangement of the advertisements, you should ensure that you create eye-catching snippets.

For example, our lawyer seo page appears to be this in Google:



Note that homepages cannot get review snippets, only inner pages carry out. Rich snippets can significantly increase the click-through price (CTR) for your site. Some sources say this can increase by up to 30%, but we've never seen such high changes on all websites inside our care.

Google needs structured data so that rich snippets could be displayed at all. Here are more types of such snippets:

rating stars
calories
opening hours
event data
Practical tip: Mark up your content in the best possible way. Right here you have different possibilities at your disposal, the primary one being Google’s own website at schema.org.

3. User experience
Who speaks today of “seo” is actually anachronistic. After all, we do not optimize for search engines, but also for users of search engines and websites. For this cause, the user experience plays an essential role increasingly.

The following starting points for OnPage optimization should therefore also be on your own to-do list in 2019:

Loading rate: With tools like gtmetrix you can check the loading occasions of your webpages. You can also use the free PageSpeed device from Google to measure the functionality of your site. A guide has been created by us for you personally how you can optimize the loading period of your page.

Technically flawless websites: Users are becoming more and more demanding and really should be able to rely on your pages being usable in 2019 aswell. Don’t use Adobe Flash anymore, for example.

Mobile optimization: Generally in most areas, more than half of all search queries are done in smartphones or tablets now. This makes it all the more vital that you meet this user need.

4. AMP: Page Speed Boost
Mobile Optimization is the standard for creating fresh websites today. With Accelerated Mobilie Web pages (AMP) and Progressive Internet Apps, Google shows you how to create your mobile page even more quickly.

AMPs are an integral part of Google SERPs already. It is anticipated that the “AMP” theme will gain even more momentum in 2019 even, but not it should be used by all website, due to its limitations. AMPs are often without images and structure and consist of pure text, which is why these pages load therefore quickly. We've applied AMP before and removed it later, today but news websites need it, because it gets news content into Google’s news carousel at the very top in mobile devices.

5. Content matters
Although Google’s algorithms are getting better and better, it still needs content in the kind of text to determine the relevance of web pages to a search query. Google provides made enormous improvements in the analysis of textual content recently and uses the latest technology with Rankbrain to better understand content.

This leap in quality will continue in 2019 as the operational system learns alone. Your goal should, therefore, continue to be to offer the best content on your own “topic” on the web.

Practical tip: Check your texts constantly and make certain they remain unique and offer added value. Word counter analyses can support you in the evaluation and writing of texts. These show you which conditions your text should contain to ensure that it becomes as relevant as possible with regards to a search term. Make sure you do not stuff keywords in your texts - we still visit a great deal of websites that do this.

6. Voice search
As early as 2014, Google determined in a study that more than 40 percent of respondents make use of voice-controlled web search. For teenagers, the rate was higher than 50 percent even. According to Google, every 5th search query on cellular devices is now made via voice input. Due to the increasing usage of digital The Best 2020 SEO Rubric assistants and wise home devices, users will most likely use features such as for example “Voice Search” more frequently in 2019.

Useful tip: Because users communicate directly with the internet search engine in voice-controlled searches, you should focus more in longtail keywords when optimizing content material. At the same time, it can be beneficial to anticipate possible user questions that your articles will answer.

Useful tools are here:

answerthepublic.com
Google Trends
Google Suggest
ubersuggest.io
7. Google’s Mobile First Index
Over the past two years, Google has proven that the focus is increasingly on mobile. This is not surprising because the amount of users on the mobile Internet has risen considerably and exceeds the amount of desktop users with regards to web searches. For example, mobile optimization was only introduced as a ranking element in 2016. In 2017, Google finally drummed up advertising for accelerated mobile web pages and improved its mobile update. In summer 2018, the “Portable First Index” provides finally been implemented. Google prefers showing the version of a page in the cellular index in the future, which is optimized for cellular devices.

If you have not yet optimized your website for mobile devices, you should do thus by 2019 at the latest.

8. Links remain important
Every year there are alternating calls that “SEO is dead” or “Link constructing is dead”. However in fact, in 2019 backlinks will continue to play a significant role also. In 2018, Gary Illyes from Google said at a conference that the good older PageRank is still a significant ranking signal for Google internally. And link power, or authority, is attained via backlinks.

In fact, so-called “linkless backlinks” may perform an even bigger part in 2019. This factor is based on the fact that Google can also consider mentions of websites or brands on additional websites, although no direct hyperlink identifies the target page.

Practical tip: For SEO 2019, you need to understand that link building via third- and fourth-class article portals or unmotivated guest posts won't work. Instead, you should spend money on unique content material that users enjoy sharing or consuming.

You should be careful with guest posts in general also. Two years ago, Google warned against low-quality posts of the kind, so make extra sure you the product quality is on point.

A simple rule that you could also follow in 2019 when building links: Every time, think about whether the connect to your page really supplies the user added value.

9. Stronger concentrate on image search
Google upgraded its image search in 2017 significantly. Many websites actually had to struggle with traffic losses because users no more have to keep Google to view images and may click their way through them like in a picture gallery. By enhancing image search Google has certainly responded to a trend.

Practical tip: The fact that users are increasingly searching for images should give you the incentive to optimize your visible material. Try to use better pictures than your competitors. In 2019, year just like last, you should think holistically in terms of content. The content of your site is a harmonious conversation of image, text, or video material, which should be geared to the added value for the user and cover a subject as comprehensively as possible.

10. Rankbrain: machine learning
With Rankbrain, Google introduced a fresh self-learning algorithm in 2015. Since then, artificial intelligence (which includes not yet been completely developed) has been responsible for answering the kind of search query which has never been created before. Apparently, that constitutes about 15% of the daily search queries on Google.

In the meantime, Rankbrain has learned much more and Google is able to answer even complex questions better. We can, therefore, expect se's to become even better at understanding us human beings in 2019.

This is good news for everyone who works hard each day to create fast websites with great content with added value for users!

Conclusion: Your checklist for 2019
Add markups to your site so Google can use structured data for wealthy snippets and you can increase your CTR in SERPs.
Create a technically ideal site that is absolutely mobile optimized and can simply be crawled and indexed simply by search engines.
Try to make your site as as possible fast.
Concentrate on optimizing your articles for mobile devices.
Don’t think of backlinks when publishing content on other websites primarily.
Always try to fulfill the user’s need in the best of all top-ranked websites on a key phrase or topic.